Avoid The Drama Campaign

The Houston Health Department (HHD) needed a new campaign to encourage COVID-19 vaccinations among a younger audience. Inspired by real-life scenarios, the creative team created a campaign featuring comedic sketches that used humor to highlight the potential consequences of not being vaccinated. From disappointing loved ones
to missing out on important events, the campaign urged viewers to
"avoid the drama and get vaccinated today."

Client
Houston Health Department

Project Scope
Art direction, (3) 30 Second Spots, Paid Media

Credits
Merritt Martin, Creative Director
Cory Kilduff, Creative Director
Karen Carrillo, Art Director
Marco Rosales, Senior Copywriter
Marcus Wesson, Chief Creative Officer

Year
2022

*Project done at FKA 9thWonder Agency

"JUDGE GRANDMA" :30 TV SPOT

One of our key target audiences for this campaign was younger Latinos and Hispanics. We understood that many in this demographic were living at home with multi-generational families, often including three generations. With this in mind, we centered our campaign on matriarchal families, where grandmothers, mothers, and sometimes aunts wield significant influence, sometimes even acting as the household's authority figure.

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