Evolve Endurance
Creating a full brand identity for an experienced triathlete coach involved developing a cohesive and modern aesthetic that reflected her expertise
and passion for training others to compete and reach their goals.
The project focused on establishing creative direction, culminating in a fresh
and versatile logo design that embodied the training journey for those looking to test their physical stamina and accomplish mile long races on land and sea. This included a fresh and vibrant color palette with contemporary typography that conveyed a sense of motivation and approachability.
Client
Cathy Casey
Project Scope
Art Direction, Full Branding Identity,
Logo Design, Social Content Design
Year
2024
Brand Applications
Social Template Designs
Additionally, templated social content was designed to be accessible and Canva-friendly, enabling her to easily share engaging posts on her platform. Overall, the brand identity not only highlighted her skills but also aimed to resonate with her target audience, fostering a connection that encourages an active lifestyle that is challenging and rewarding.