Brick or Treat Presents: Monster Party
Brick-or-Treat is LEGOLAND Resorts' signature Halloween event. Guests have
the opportunity to collect tons of candy, experience various themed rides, and
meet exclusive LEGO® characters. For this project, we worked closely with the
California LEGOLAND team and Hummingbird Content Studio to bring the idea of
a "Monster Party" to life. The result is a fun and wholesome spot that highlights all of
the aspects that make LEGOLAND a special place to visit during the spooky season.
*Project done at 9thWonder Agency
Client
Legoland Resorts
Project Scope
Art direction, Storyboarding, 15 Second Spot,
30 Second Spot
Credits
Tim Kelly, Creative Director
Karen Carrillo, Art Director
Gina Hamadani, Junior Copywriter
Natalia Celis, Producer
Marissa Kitazawa, Producer
Aqsa Altaf, Production
Hummingbird Content Studio, Production Studio
Significant Others, VFX/GFX
Beast Williams, Photography
Year
2022
Storyboard Sketches
Once we finalized the creative concept for the commercial, we quickly began to expand the story.
To expedite the process,I sketched out some preliminary visuals for the key shots we would need.
30 Second Spot
