Xorties
Xorties is an athletic brand committed to inclusivity and authenticity in activewear. Founded by Xten Ancona, it aims to break from conventional, sterile aesthetics, filling a market gap for vibrant and stylish options for a diverse audience. The brand infuses color and personality into its identity, celebrating movement and individuality. By prioritizing comfort and style, Xorties empowers people in their pursuits, fostering belonging and confidence. It stands out in an industry that often ignores representation, with a focus on authentic design and mission, laying a strong foundation for growth and community connection.
Client
Xorties
Project Scope
Art Direction, Full Branding Identity,
Icon Design, Packaging, E-Commerce Website UI Design, Social Content Design, Copywriting
Year
2021-Current
Packaging Design